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Tom Score Dan O'Connell
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KDJ’s principals and senior managers collectively have 150-plus years of experience creating and managing complex, successful advertising, marketing and public relations programs, primarily for financial and corporate clients. Tom Score For over 20 years, Tom Score has managed advertising for some of the world’s largest, most prestigious financial firms, among them Goldman Sachs, PaineWebber, Sandler O’Neill & Partners, and Keefe, Bruyette & Woods. His work has included oversight of nationwide branding campaigns, sophisticated websites, direct-response marketing, public relations programs, major trade show installations, and many other initiatives. Among his career landmarks:
Dan O’Connell Dan O’Connell has 28 years of experience in the creation and management of media relations, branding, corporate image, issues management, thought leadership and employee communications campaigns. This experience encompasses a wide range of industries, including financial services, payment systems, insurance, technology, healthcare/biotech, consumer electronics, beauty and personal care, real estate, automotive, and airlines. He has also consulted in the areas of brand/launch strategy (including naming of companies and product lines) and business/marketing plan development, and written everything from marketing materials and white papers to bylined articles and speeches. Most recently, Dan founded and served as president of public relations agency Kodora Communications LLC, where he created and managed programs for clients that included category leaders such as Alliance Capital and Computer Associates, as well as smaller niche companies and startups. Previously, Dan headed the New York office of Shandwick USA, the then-largest independent global public relations agency, which managed programs for such clients as KPMG Peat Marwick, MasterCard, Microsoft, Sharp Electronics and Eastman Kodak. Earlier in his career, he served as the #2 corporate communications executive at Met Life, overseeing both external and internal programs, and also worked in the communications departments at Avon Products and E.F. Hutton. Norman Clarke Norman Clarke’s advertising career spans 25 years and two continents. He spent his early years at two prestigious British advertising agencies, serving as art director on such coveted accounts as Procter & Gamble, Colgate-Palmolive, Chesebrough-Pond’s and Conoco-North Sea. In the US, he helped develop the original packaging design for Revlon’s “Charlie” fragrance and engaged in advertising campaigns for Guardian Life, Samsonite, Bollinger and Lawn Doctor. More recently, Norman has spearheaded award-winning advertising for a broad array of leading financial concerns, including North Fork Bank, ProTrader Securities, Capital Advisors Group, Scimitar Global Ventures, UBS, and Sandler O’Neill & Partners. Kathy Anderson During the course of a 30-year advertising career, Kathy Anderson has owned a full-service advertising agency, established and led a national unwired network radio sales force, and served as a media planner and buyer for local and national clients at both large and small advertising agencies. Her clients have included Hershey Foods, MCI, Gulf Oil, Japan Airlines, Anheuser-Busch, Jaguar, Seagram’s, State-Wide Capital, and P&C Supermarkets. Kathy’s experience in supporting national, regional and local clients from both sides of the media desk has given her unique insight into an advertiser’s needs – and into the ways that innovative advertising and marketing strategies can help companies achieve their business goals. Ted Glowacky Ted Glowacky has been creating business communications that help clients achieve their marketing and positioning goals for more than 20 years. His experience encompasses the entire range of business communications – everything from ads, brochures, newsletters and websites to promotional magazines, print and online direct marketing, and radio and television commercials. Ted’s extensive financial copywriting experience includes work with such major financial services institutions as Fidelity Investments, North Fork Bank, Standard & Poor’s and Mashreq Bank. Bob Beatty Bob Beatty is an advertising professional with nearly 30 years’ experience in management, media and branding. He is responsible for leading the strategic media planning for KDJ’s major accounts, as well as the negotiation and placement of media in all forms in the US and abroad. Over his notable career, Bob has planned, negotiated and directed full-scale media programs for numerous major national and international advertisers, including Charles Schwab, Beefsteak Charlie’s, Colgate-Palmolive, AT&T World Card Plus, Fidelity Investments, Quicken Software, Barron’s, and The Wall Street Journal. Bob serves as a vital partner to KDJ’s account service and creative professionals, helping to formulate long-term and short-term marketing and creative strategies.
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