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KDJ ADVERTISING WINS 14 2008 BOLI AWARDS – Medford, NY, May 21, 2008 KDJ Advertising, LLC captured 14 Best on Long Island (BOLI) awards – including best-in-category honors for Consumer Retail Advertising Campaign and Institutional Campaign – at the Long Island Advertising Club’s 2008 BOLI awards ceremony, held on May 19th. KDJ’s campaign for Atlantis Marine World aquarium was named Consumer Retail Advertising Campaign of the Year by the BOLI judges, who also honored KDJ’s campaign for the Coalition Against Child Abuse & Neglect as the Institutional Campaign of the Year. KDJ also received BOLI awards in several Internet, television, direct mail and print categories. “It is exceptionally gratifying to be recognized for work that not only showcases the depth of creative talent at KDJ, but has also produced significant business benefits for our clients,” said Tom Score, president of KDJ Advertising. KDJ Advertising, LLC is a full-service advertising, marketing and public relations agency with offices on Wall Street in New York City and on Long Island. Its primary focus is the financial, professional services and business-to-business sectors. In addition to Atlantis Marine World and the Coalition Against Child Abuse & Neglect, KDJ’s clients include NetWorth Services, Inc., a Phoenix-based provider of financial software; Mashreq, the largest private bank in the United Arab Emirates; and Standard & Poor’s. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ ADVERTISING ADDS TWO NEW CLIENTS Financial Software Firm and Dubai-Based Bank Select Financial Agency New York, NY, March 3, 2008 -- KDJ Advertising, LLC today announced that it had been retained to provide a range of advertising, public relations and related marketing services to two, new clients. They are NetWorth Services, Inc., a Phoenix-based financial software company, and Mashreq, the largest private bank in the United Arab Emirates. NetWorth Services, through its flagship product, NetBasis, enables financial institutions, accountants, tax preparers and individual investors to quickly and accurately calculate the cost-basis of securities transactions for tax filing purposes. For NetWorth, KDJ is creating an advertising campaign to reach these various audiences, as well s related direct and Internet marketing initiatives. Its public relations division, KDJ Communications, will manage an ongoing public relations program for this client with a strong focus on media relations. Mashreq has also selected KDJ to support its newly-launched Private Banking division. The early focus of the relationship will be branding and related collateral development, to be followed by ongoing support in the form of a broader range of marketing and public relations services. Founded in 1967 as Bank of Oman, Mashreq has total assets exceeding AED 56 billion, and has relationships with about 50 percent of the households in the UAE. “We’re thrilled to have been selected by two such disparate companies that are both leaders within their sectors,” said Tom Score, president of KDJ Advertising. “These newest additions to our client roster are further validation of our strong financial credentials and our senior-weighted structure and service model, which seem increasingly attractive among such clientele.” Added KDJ Communications president Dan O’Connell, “It’s very encouraging that, soon after the establishment of our agency’s public relations division, such clients were also attracted to KDJ because of the integration of this offering within our complete range of advertising and marketing services.” KDJ Advertising, LLC is a full-service advertising, marketing and public relations agency with offices on Wall Street in New York City and on Long Island. Its primary focus is the financial, professional services and business-to-business sectors. Among KDJ’s clients are North Fork Bank, a division of Capital One Bank, NA, Standard & Poor’s and Dubai-based Scimitar Global Ventures. For more information, please visit www.kdjadvertising.com.
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FOR IMMEDIATE RELEASE KDJ ADVERTISING ADDS PUBLIC RELATIONS DIVISION Dan O’Connell Joins Corporate-Focused Agency as President, KDJ Communications New York, NY, February 11, 2008 KDJ Advertising, LLC has announced the addition of a public relations division to its existing range of advertising and marketing services. Dan O'Connell, a corporate PR veteran, has been appointed president of the new division, KDJ Communications; he and KDJ Communications will be based at the agency’s Wall Street office in New York City. O’Connell has 28 years of experience in the creation and management of a broad range of public relations and related communications programs, with a particular emphasis on financial and professional services and business-to-business clients. Most recently he was the president of public relations agency Kodora Communications; previously, he headed the New York office of Shandwick, the then-largest independent, global public relations consultancy. Prior experience came at the Robert Marston & Associates agency, MetLife, where he was the number two corporate communications executive, Avon Products and E.F. Hutton & Company. “The addition of KDJ Communications to our existing offering comes in response to strong interest expressed by existing and prospective clients, and makes us a truly integrated, one-stop resource for all marketing, advertising, PR and related communications services,” said KDJ Advertising founder and president, Tom Score. “Dan was the only person we considered for this role, based on his impressive credentials within the same industries we prioritize, and our more than 20 years of experience working together in support of common clients at different stops in our careers. He further strengthens our senior-weighted boutique structure, which we find is increasingly attractive to a high percentage of prospective clients,” Score added. KDJ Communications will offer a full range of public relations and corporate communications services, including media relations and related training, branding, reputation and issues management, thought leadership and employee communications programs. These capabilities will supplement the already full range of advertising, direct marketing and creative services resident within KDJ Advertising. “This role provides the ideal opportunity to blend my experience with that of an accomplished, senior-weighted team of world-class experts in advertising and marketing to the financial and corporate sectors,” said O’Connell. “Our structure and service model will be fully integrated, allowing me to work with the KDJ team in the creation and management of truly synchronized and highly impactful programs for the benefit of the agency’s full client roster.” KDJ Advertising, LLC is a full-service advertising, marketing and public relations agency with offices on Wall Street in New York City and on Long Island. Its primary focus is the financial, professional services and business-to-business sectors. Among KDJ’s clients are North Fork Bank, a division of Capital One Bank, NA, Standard & Poor’s and Dubai-based Scimitar Global Ventures. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ ADVERTISING TO DEVELOP MARKETING PROGRAM FOR CASHFORCE USA Medford, NY, November 9, 2007 KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has begun working with CashForce USA, a New Hampshire-based small loan lender. KDJ will develop and implement a comprehensive marketing program for CashForce USA, including print and TV campaigns, a logo, and a new website. “We’re looking forward to raising CashForce USA’s profile as it expands its operations beyond its current New Hampshire base to other states,” said Tom Score, President of KDJ Advertising. “The work we’re doing now will lay the groundwork for future expansion on a national scale by CashForce USA.” Based in Keene, New Hampshire, CashForce USA, Inc. is a small loan lender, licensed by the New Hampshire Banking Department. It will soon be licensed to operate in Missouri and Delaware. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, website development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, will launch a comprehensive advertising campaign for North Fork Bank’s DebitPerks®, a rewards program available to consumers who open a free checking account with North Fork Bank. Themed with the headline “Free Checking Has Its Perks,” the new campaign – which breaks on October 1 – includes print, radio, online, outdoor, collateral and in-branch signage. Featuring bold colors and graphics, the new campaign illustrates the three categories of rewards – travel, merchandise and gift cards – that consumers can earn with DebitPerks® points they accumulate by making purchases with the NFB Express Check Debit Card they receive upon opening a North Fork Bank free checking account. “Some of KDJ’s most successful work for North Fork Bank has involved product-driven consumer campaigns, so the opportunity to launch a major consumer-oriented product will allow us to showcase both our creative talents and our ability to generate new accounts for North Fork,” said Tom Score, president of KDJ Advertising. “The new campaign is also a great way to begin working more closely with Capital One.” KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, website development, presentations and more. North Fork Bank is a division of Capital One, N.A. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE Garden City, NY, January 12, 2007 The Coalition Against Child Abuse & Neglect (CCAN), a Garden City-based non-profit agency dedicated to child abuse prevention and child victim advocacy, has just launched a completely redesigned and enhanced website. The site – www.ccanli.org – was designed pro bono by KDJ Advertising, LLC, a full-service advertising and marketing agency with offices on Long Island and in Manhattan. Hosting is provided on a pro bono basis by Webscope. The redesigned site incorporates new and expanded content, as well as a variety of important functional and design enhancements, including:
“KDJ has been instrumental in supporting CCAN and raising our overall visibility, and we are confident that our new website will bring greater awareness of our resources and mission to families that need us, as well as to people who might be looking for ways to get informed and get involved,” said Cynthia Scott, Executive Director of CCAN. Founded in 1979, CCAN is a center for child abuse prevention and child victim advocacy. It is dedicated to protecting children against abuse and neglect with compassionate support and innovative, professional programs and services that include intervention, education, training, and advocacy. Based in Garden City, CCAN serves children of all ages throughout Long Island. For further information, please contact:Tim McBride, CCAN
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FOR IMMEDIATE RELEASE KDJ to Develop Comprehensive Marketing Program for Mortgage Product Designed to Protect Low-Income Borrowers from Predatory Lenders Medford, NY, November 2, 2006 KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has been retained to develop a comprehensive advertising/marketing program for Opportunity Mortgage Platform, a new mortgage product offered through the Opportunity Finance Network (OFN). OFN is the nation’s leading network of private financial intermediaries that identify and invest in opportunities to benefit low-income, low-wealth people across the U.S. The new mortgage platform represents a fair, responsible alternative to the onerous loans offered by the predatory lenders that typically target low-income, low-wealth borrowers. KDJ’s marketing program will include print and radio advertising, direct mail, collateral and point-of-purchase displays. KDJ will also provide media planning and placement in the 7-10 pilot markets in which the new platform will be introduced, and nationally once the platform is rolled out nationwide. “OFN has a distinguished record of helping people living on the economic margins of society obtain the fair financing they need to improve their financial situations,” said Tom Score, President of KDJ Advertising. “KDJ has a proven ability to introduce new financial products with great success, and we look forward to utilizing our expertise on behalf of OFN to provide real economic benefits to deserving people in markets throughout the country.” Headquartered in Philadelphia, OFN is a network of 167 financial institutions in all 50 states and Native American communities. OFN members are community development financial institutions (CDFIs) and other opportunity finance institutions that work just outside the margins of conventional finance to bring those markets into the economic mainstream and help the economic mainstream flow into those markets. Through 2005, OFN originated more than $11 billion in financing in non-conforming urban, rural and reservation-based markets. To learn more, visit www.opportunityfinance.net. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, website development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE Medford, NY, August 8, 2006 KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has been awarded a Silver Telly, the highest honor, in the 27th Annual Telly Awards. KDJ won for a student recruitment TV commercial for North Fork Bank, shot by 30fps Productions of Glen Cove. The commercial had been chosen for recognition from more than 13,000 entries from all 50 states and around the world. “Winning a Silver Telly is a great affirmation that a boutique agency can create work that’s every bit the equal of what larger agencies can produce with much larger budgets to work with,” said Tom Score, President of KDJ Advertising. “It’s an honor for KDJ to be recognized on a national scale.” Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. Fewer than 10% of entrants receive a Silver Telly. Judging is performed by a panel of 27 accomplished industry professionals, each a past winner of a Silver Telly. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, Web site development, presentations and more.
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FOR IMMEDIATE RELEASE Medford, NY, March 7, 2006 KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, will develop and implement a two-year marketing campaign designed to improve air quality and increase transit usage in Nassau County. KDJ will partner with Wisconsin-based Staples Marketing on the project, which is being sponsored by the Metropolitan Transportation Authority (MTA). KDJ’s responsibilities will encompass media planning, community canvassing and employer presentations. “We appreciate the opportunity to work closely with Staples Marketing and the MTA on a campaign that will benefit all Nassau County residents,” said Tom Score, President of KDJ Advertising. “We look forward to helping increase the awareness and attractiveness of transit options within Nassau County.” “KDJ will bring vital local expertise and insight to our efforts to increase transit ridership and improve air quality in Nassau County,” added Dan Mager, Principal and Marketing Director of Staples Marketing. “We’re looking forward to working with them.” The two-year marketing campaign, which will launch in April, will involve the development of marketing materials, as well as the community and employer outreach that will be handled by KDJ. The campaign’s key goals include:
KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, Web site development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has begun working with The WorkPlace Group, a New Jersey-based recruitment process outsourcing (RPO) firm. KDJ will develop a comprehensive communications program for The WorkPlace Group, including print advertising, marketing collateral, a redesigned Web site and trade show displays. “We’re looking forward to raising The WorkPlace Group’s profile as a global provider of recruitment outsourcing services,” said Tom Score, President of KDJ Advertising. “We have successfully helped other professional services companies increase their marketplace visibility, and we expect The WorkPlace Group to take its rightful place among the leaders of the RPO market.” “KDJ listened to us and took the time to get to know our company and our needs,” said Steven Lindner, Ph.D., Chief Executive Officer of The WorkPlace Group. “We like their intelligent, creative approach and look forward to working with them to communicate the qualities that set The WorkPlace Group apart.” Based in Florham Park, New Jersey, The WorkPlace Group functions as a transparent extension of its clients’ human resources departments. It partners with client organizations – typically large and mid-sized companies – at all phases of the recruitment process and uses scientifically-based assessments to identify candidates with the precise attributes sought for specific positions. The WorkPlace Group effectively provides its client partners with a dedicated team that maximizes quality while reducing recruitment time and costs – even in high-volume recruitment situations. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, Web site development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ ADVERTISING TO HELP LAUNCH GLOBAL PROVIDER OF HEDGE FUND SUPPORT SERVICES KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has been retained to create a comprehensive corporate identity program for Variman, LLC, a start-up provider of middle- and back-office solutions to hedge funds. The program will encompass two phases: initial development of marketing collateral and a new Web site, followed by an advertising campaign and ongoing marketing support. “Variman is an exciting global start-up that occupies a market niche squarely in our traditional specialty of financial services,” said Tom Score, President of KDJ Advertising. “We have been instrumental in launching other multinational financial services start-ups, and we look forward to similar success with Variman.” “KDJ is a good fit for us in terms of experience and expertise,” said Saran Kanagaraj, Chief Executive Officer of Variman. “They have helped clients with similar needs in similar industries accomplish their marketing goals.” Variman, LLC provides Web-delivered middle- and back-office solutions that enable hedge funds to meet their administrative needs and improve their operational efficiency. These solutions include accounting, tax and investor services, as well as risk/attribution reporting. Variman operates in Short Hills, New Jersey, San Francisco, California and Chennai, India, allowing it to support clients in all geographic locations and time zones. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, Web site development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC: 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ ADVERTISING PRESIDENT TOM SCORE ELECTED TO COALITION AGAINST CHILD ABUSE & NEGLECT BOARD OF DIRECTORS Score Also Honored at 7th Annual CCAN Gala Veteran New York advertising executive Tom Score has been elected to the Board of Directors of the Coalition Against Child Abuse & Neglect (CCAN), a Garden City-based non-profit agency dedicated to child abuse prevention and child victim advocacy. Score, President of Medford-based KDJ Advertising, was also honored by CCAN with a “Distinguished Leadership Award 2005” at the seventh annual CCAN “Voice for All Children Gala” in October. “I am deeply honored to have been recognized by CCAN at its annual gala and been elected to the CCAN board,” said Score. “As a parent and volunteer in children’s sports programs, I know the importance of giving children the kind of childhood that will serve as the foundation for a happy, productive life. I look forward to working with CCAN and helping the agency achieve its goal of ensuring that all children enjoy the safe, secure childhood they deserve.” While accepting the Distinguished Leadership Award at the Voice for All Children Gala on October 21, 2005, Score announced that KDJ Advertising has established an annual $1,000 education scholarship, which will be awarded through CCAN. “Tom has always been a generous friend and supporter of CCAN,” said CCAN Executive Director Cynthia Scott. “We look forward to benefiting from his insight and energy as a member of our board, and valued the opportunity to recognize his contributions publicly by honoring him at our gala.” Founded in 1979, CCAN is a center for child abuse prevention and child victim advocacy. It is dedicated to protecting children against abuse and neglect with compassionate support and innovative, professional programs and services that include intervention, education, training, and advocacy. Based in Garden City, CCAN serves children of all ages throughout Long Island. For further information, please contact:
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FOR IMMEDIATE RELEASE KDJ ADVERTISING NAMED AGENCY OF RECORD BY ATLANTIS MARINE WORLD Medford, NY, December 15, 2005 KDJ Advertising, LLC, a full-service agency with offices on Long Island and in Manhattan, has been named agency of record by Atlantis Marine World, Long Island’s top full-scale aquarium. KDJ will develop and implement a multifaceted communications program designed to showcase Atlantis Marine World as a premier regional entertainment and educational destination. “From a business standpoint, all of us at KDJ are proud to be associated with an institution of the caliber of Atlantis Marine World, and we look forward to enhancing the aquarium’s standing as a destination for people throughout the New York metropolitan area,” said Tom Score, President of KDJ Advertising. “On the personal side, my kids are just as enthusiastic. They’re at Atlantis Marine World all the time, and will now be bugging me for a free pass.” As agency of record for Atlantis Marine World, KDJ will oversee all aspects of the facility’s communications. KDJ’s specific responsibilities will include:
“We’re looking forward to a successful partnership with KDJ,” said Bryan De Luca, Director of Atlantis Marine World. “We expect them to work with us to create even greater awareness of the many attractions and resources that make Atlantis Marine World unique.” “KDJ’s proven ability to think both creatively and strategically make them an especially good fit for us at this time,” added Johanna Zucaro, Marketing Manager for Atlantis Marine World. Located on Main Street in Riverhead, along the Peconic River, Atlantis Marine World features more than 100 exhibits, including a 120,000-gallon shark exhibit and North America’s largest all-living coral reef display. Other notable attractions include a new Penguin Pavilion, the opportunity to Snorkel with Sharks, Atlantis Explorer boat tours, a stingray-feeding exhibit, and an interactive salt marsh. Atlantis Marine World is also the home of The Riverhead Foundation for Marine Research and Preservation. KDJ and its strategic partners provide services across the spectrum of marketing communications, including branding, advertising, public relations, Web site development, presentations and more. For further information, please contact Tom Score at KDJ Advertising, LLC. 631-348-7474.
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Medford, NY, August 9, 2005 KDJ Advertising, LLC, a full service agency with offices on Long Island and in Manhattan, has been retained by North Fork Bank, headquartered in Melville, NY, to promote the launch of their newest product: Business Advantage Plus. The multi media campaign, to break on August 17, 2005, will include Print and Outdoor advertising as well as collateral and promotional materials both inside and out all of North Fork’s branches in the New York Metropolitan area and New Jersey. Billing is estimated at $1 million. KDJ and its strategic partners provide services across the spectrum of marketing communications-branding, advertising, public relations, website development, presentations and more-to companies in financial services, insurance, and other industries. North Fork Bank is a New York State chartered commercial bank, which operates 355 retail bank branches in the New York Metropolitan area, including 73 branches in New Jersey. North Fork Bank provides banking and financial services to middle market and small businesses, local government units and retail customers in its service area. Their other subsidiaries offer financial services such as asset management, trust, securities brokerage and related annuity and mutual fund products. For further information, please contact Tom Score at KDJ Advertising, LLC. 631-348-7474.
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FOR IMMEDIATE RELEASE KDJ Advertising, LLC, a full service agency with offices on Long Island and in Manhattan, has been retained by North Fork Bank, headquartered in Melville, NY, to promote the launch of their newest product: Incredible Interest Checking. For further information, please contact Tom Score at KDJ Advertising, LLC. 631-348-7474
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MEDFORD – When bankers suggest launching a business, you listen. Especially when those bankers are clients pledging to follow your next venture. That was the case for Tom Score and Norman Clarke, who in November 2003 launched KDJ Advertising, a full-service agency that focuses primarily on financial clients and has offices in Medford and on Wall Street. Score and Clarke had spent the past decade working together at Madison Avenue firms, where they “operated autonomously as an agency within an agency,” Score said. But given today’s advertising climate, rife with mergers and downsizing, they decided to bank on their client support and industry contacts by creating KDJ. After spending six months planning, they decided the firm would be a “boutique-size agency” and, as such, would offer cost savings over the competition, “without sacrificing deliverables.” Given their following on the financial community, the duo agreed that they didn’t need to widen their spectrum. “We didn’t need to join with other specialty agencies, because we are so focused and narrow in scope that people are finding us” said Score. The duo handpicked their nine-person staff, each of whom worked with them in the past. “Everyone has been in the business for an average of 20 years,” Score said. “There’s no learning curve. We work as a team.” As a small firm, staffers know every aspect of a project. “If I am out, anyone can answer a question,” Score said. The Medford location serves as the firm’s creative headquarters, while the New York office functions as “a meeting place for NYC clients and for those clients from out of state, or out of the country." Clarke said. One such customer, with its headquarters in Dubai and other locations in Geneva and the United States, found KDJ especially appealing as a boutique agency with big-agency experience. Scimitar Global Ventures, a fledgling investment firm whose owners cut their teeth at some of the big banks, has gotten help from KDJ with branding, corporate identity, website development and newsletters, Score said. And as KDJ’s clients grow, they provide the firm with new contacts. “They recommend us,” Score said. “It’s a snowball effect. It enables us to expend at our choosing in our field of focus.” Collaboration plays an important role in the office, Score said. “People come to work charged up. We operate like a family. We work together, play together and look out for each other and clients,” he said. “I worked with these people before. It’s not just skill sets. You take on the whole person and their families,” Score said. “It’s not just me or Norman. It’s the entire team.” It’s not uncommon, either, to find employees’ children in the office, which is why, Score said, the fridge is always stocked with Juicy Juice. “You never know when someone’s going to stop by,” he said.
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